Campaigns

Overview

• How to: Launch Any Campaign
• Best practices: Customize Campaigns View

Google Ads

• Best practices: Google Search
• How to: Launch Google Ad Campaigns
• All about: Google Ads Campaign Structure
• All about: Keyword Groups vs Single Keywords
• All about: Keyword Groups

Budget Groups

• How to: Create Budget Groups
• All about: Budget Optimization
• All about: Budget Control
• All about: Pacing
• How to: Calculate experiments per Budget Group
• Best practices: Customize Budget Group Views

Experiments

• All about: Experiment Table
• All about: Experiment Views
• Best practices: Customize Basic View
• All about: Metadata Campaign naming conventions
• All about: Campaign structure on native ad channels

Settings

• How to: Configure Auto-Pause Settings

FAQ

• Get Started: Metadata Campaign Structure Options
• Get Started: Edit Live Campaigns - What is possible and what is not currently
• Get Started: Add Beneficiary for Meta/Instagram
• Get Started: Top Reasons Why You Might Not Be Able to Launch a Campaign in Metadata
• What can I edit natively without breaking the connection to Metadata?
• How can I target GEOs at the experiment level?

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