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  2. Campaigns

Campaigns

Learn how to build, launch, and optimize your campaigns for the best performance.

Overview

  • How to: Launch Any Campaign
  • How to: Launch Display Campaigns
  • Best practices: Customize Campaigns View

Google Ads

  • How to: Launch Google Ad Campaigns
  • Best practices: Google Ads Campaigns
  • All about: Google Ads Campaign Structure

Budget Groups

  • How to: Create Budget Groups
  • All about: Budget Optimization
  • All about: Budget Control
  • All about: Pacing
  • How to: Calculate experiments per Budget Group
  • Best practices: Customize Budget Group Views

Experiments

  • All about: Experiment Table
  • All about: Experiment Views
  • Best practices: Customize Basic View
  • All about: Metadata Campaign naming conventions
  • All about: Campaigns on native ad channels

Settings

  • How to: Configure Auto-Pause Settings

FAQ

  • How can I target GEOs at the experiment level?
  • Can I exclude audience groups?
  • How can I target specific GEOs for my campaigns?
  • Once a campaign ends can I reactivate it?
  • How does Google Ads work in Metadata?
  • What do the different Google Statuses mean?
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