Campaigns

Overview

• How to: Launch Any Campaign
• How to: Launch Display Campaigns
• Best practices: Customize Campaigns View

Google Ads

• How to: Launch Google Ad Campaigns
• Best practices: Google Ads Campaigns
• All about: Google Ads Campaign Structure

Budget Groups

• How to: Create Budget Groups
• All about: Budget Optimization
• All about: Budget Control
• All about: Pacing
• How to: Calculate experiments per Budget Group
• Best practices: Customize Budget Group Views

Experiments

• All about: Experiment Table
• All about: Experiment Views
• Best practices: Customize Basic View
• All about: Metadata Campaign naming conventions
• All about: Campaigns on native ad channels

Settings

• How to: Configure Auto-Pause Settings

FAQ

• How can I target GEOs at the experiment level?
• Can I exclude audience groups?
• How can I target specific GEOs for my campaigns?
• Once a campaign ends can I reactivate it?
• How does Google Ads work in Metadata?
• What do the different Google Statuses mean?

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