All about: Google Ads Campaign Structure

Read Best practices: Google Ads campaigns for practical tips on maximizing your success with Google Ads campaigns launched through Metadata.

This article describes how Metadata deploys Google Ads natively on the channel.

How it works

Metadata Google Ads campaigns are made up of keywords or keyword groups, ads and offers.

Each combination of keyword or keyword group, ad and offer is an experiment in Metadata.

Note: Learn more about the experiment naming convention here: All about: Metadata Campaign naming conventions.

Each experiment is a separate campaign in the Google Ads channel.

Using Keyword Groups follows the typical structure where each ad group has multiple keywords.

Note: Read All about: Keyword Groups for more details on the Keyword Groups functionality.

Using single keywords follows the single keyword ad group (SKAG) structure where each ad group has a single keyword.