How to: Configure Auto-Pause Settings

Configure Auto-Pause Settings to increase ROI by automatically pausing poorly performing experiments based on your target metrics.

Get started on the Campaigns > Settings page.

Default Settings vs Group Settings

Auto-Pause Settings can be applied globally (across all experiments in Metadata) or at the budget group level.

Changes to the Default Auto-Pausing Settings section will affect all campaigns in Metadata.

However, if you wish to set up auto-pausing settings for specific budget groups, you can do so by scrolling to the bottom of this page and clicking + Add auto-pausing per Group.

Doing so will add a new section of settings for you to configure and save.

Recommendations for your auto-pausing settings

Please find the basic recommendations we make for auto-pausing settings below:

Lead based rules

1. Enable Pause experiments if specified spend did not generate the first Lead and set the value of this to be 3 - 4X your target CPL.
2. Enable Pause Facebook experiments if CPL is higher than the specified amount and set the value to 3 - 4X your target CPL.
3. Enable Pause LinkedIn experiments if CPL is higher than the specified amount and set the value to 3 - 4X your target CPL.
4. Enable Pause Google experiments if CPL is higher than the specified amount and set the value to 3 - 4X your target CPL.

MQL based rules

1. Enable Pause experiments if specified spend did not generate the first MQL and set the value of this to be 3 - 4X your target CPL.
2. Enable Pause Facebook experiments if cost per MQL is higher than the specified amount and set the value to 3 - 4X your target CPL.
3. Enable Pause LinkedIn experiments if cost per MQL is higher than the specified amount and set the value to 3 - 4X your target CPL.
4. Enable Pause Google experiments if cost per MQL is higher than the specified amount and set the value to 3 - 4X your target CPL.