Campaigns vs Experiments
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Campaign naming convention in Metadata:
Experiment Name (in Metadata) = MD_LI_Audience_LG/LP_OfferName_AdName_unique ID |
Campaign Name (in LinkedIn) = MD_LI_Audience_LG/LP_OfferName_AdName_unique ID |
Fixed values of experiment name | Editable values of experiment/campaign name |
Time | Ad Name - Max 20 characters |
MD_(LI/FB/GA) | Audience - Max 50 characters |
LG/LP | Offer - Max 50 characters |
Campaign Name (Metadata Platform) - 150 Characters |
Final Campaign Name in the native channel AKA Experiment Name in Metadata: |
MD_FB_Commercial-Competitors-Intent-Demo_LG_Demo_LG_Formv1_FB_IDR_FB_ad3tx2_8f877c4ea2fcc6305c54b1df5d72e0ea |
LINKEDIN & FACEBOOK
*Note: For LinkedIn Document Ads for Brand Awareness the offer is not required and will not display the offer name in the Experiment name.
GOOGLE ADS:
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