How to: Launch Google Ad Campaigns

Read Best practices: Google Ads campaigns for practical tips on maximizing your success with Google Ads campaigns launched through Metadata.

Unlock real-time intent with Google Ads by launching search ads relevant to your target persona.

Launch your Google Ads campaign

Go to the Campaigns page.

Create a new campaign: Click Add New Campaign > Lead Generation or Brand Awareness.

OR

Update an existing campaign: Click the Name for the campaign you want to add Google Ads to.

Enable Google Ads.

Add positive keywords and audience or Keyword Groups.

Note: Google audiences are limited to first-party sources such as Salesforce audience types.

Add negative keyword list(s).

Add search ads.

Add campaign-level extensions.

Add offer (landing page).

Complete the Settings and Advanced Settings.

Note: Provide a daily budget of $50 - $100 per experiment for the best performance. Daily budgets less than $25 see a significant drop in performance.

Click Launch Campaign.