How many creative and text variations should I start with?

To take advantage of the platform's capabilities, we suggest testing multiple creative and text variations for each offer.

You might have some questions about how many text and creative variations should be used to keep the testing controlled. 

Well, there is no set number on how many creatives or variations of texts to include but we suggest 2 creative and 2 text variations (4 total ads) to start and adjust from there. 

Adding in different audiences, lead generation forms, landing pages, bids, and budgets will add to the complexity and variation in the testing.