For full details on why this is required with Meta/Instagram please see this article: https://www.facebook.com/business/help/605021638170961
If these details are not added and you try to launch Meta/Instagram campaigns they will fail until added.
To add Beneficiary please follow these steps:
- Go here
- Ensure you have your Ad account selected in the top right corner and add Beneficiary details here:
3. After adding these details select payment settings and ensure your business name and other details are populated under Business Info
4. Once this is completed please reconnect the Meta integration to ensure that Beneficiary is now showing.
5. If these details are not showing please reach out to email@example.com for help.