For full details on why this is required with Meta/Instagram please see this article: https://www.facebook.com/business/help/605021638170961
If these details are not added and you try to launch Meta/Instagram campaigns they will fail until added.
To add Beneficiary please follow these steps:
- Go to your Meta Ad Manager here
- Select Advertising settings on the left panel and choose default beneficiary and payer:
3. Ensure your Ad account is currently selected in the top right corner.
4. Select Change and set the Beneficiary and Payer.
5. After adding default beneficiary and payer go here - https://business.facebook.com/billing_hub/accounts/details select your ad account from the top right and ensure the payment information you have added includes all your business information.
6. Once this is completed please reconnect the Meta integration to ensure that Beneficiary is now showing.
6. If these details are not showing please reach out to support@metadata.io for help.
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