All about: Metadata Campaign naming conventions

Metadata provides two different campaign structures and each has their own naming convention with how the experiment is generated (campaign natively in the channel).

Percision Optimization (1x1x1)

Campaigns vs Experiments

• An individual campaign on LinkedIn/Facebook/Google Ads is equivalent to an individual experiment in Metadata

• Campaigns are auto-deployed and auto-named based on variables selected in Metadata to build each permutation

• In Metadata, there is a campaign view that consists of all experiments belonging to the campaign

Campaign naming convention in Metadata:

Experiment Name (in Metadata)  = MD_LI_Audience_LG/LP_OfferName_AdName_unique ID

Campaign Name (Natively in LinkedIn)  = MD_LI_Audience_LG/LP_OfferName_AdName_unique ID

Fixed values of experiment name	Editable values of experiment/campaign name
Time	Ad Name - Max 50 characters
MD_(LI/FB/GA/RD)	Audience - Max 50 characters
LG/LP	Offer - Max 50 characters
	Campaign Name (Metadata Platform) - 150 Characters

Final Campaign Name in the native channel AKA Experiment Name in Metadata:

MD_FB_Commercial-Competitors-Intent-Demo_LG_Demo_LG_Formv1_FB_IDR_FB_ad3tx2_8f877c4ea2fcc6305c54b1df5d72e0ea

LINKEDIN & FACEBOOK

*Note: For LinkedIn Document Ads for Brand Awareness the offer is not required and will not display the offer name in the Experiment name.

GOOGLE ADS:

Organizing Campaigns:

 

 

 

 

 

 

Channel First Structure (NxNxN)

Campaign naming convention in Metadata:

Experiment Name (in Metadata)  = MD_LINKEDIN_Native_MD-CAMPAIGN-NAME_LG_UniqueID

Campaign Name (Natively in LinkedIn)  = MD_LINKEDIN_Native_MD-CAMPAIGN-NAME_LG_UniqueID

Fixed values of experiment name	Editable values of experiment/campaign name
Time	Campaign Name (Metadata Platform) - 150 Characters
MD_(LI/FB/GA/RD)
LG/LP
Native

Final Campaign Name in the native channel AKA Experiment Name in Metadata:

MD_LINKEDIN_Native_MD_LG_20251809222935_20250918_a20fe836