How to: Create LinkedIn Convo Ads

Use LinkedIn Convo Ads to drive demo requests, content downloads and webinar registrations. 

Prerequisite:

• Add senders for LinkedIn Convo Ads

To send Convo Ads to European Union please reach out to [e-mail]

LinkedIn recently updated to allow this as per: https://www.linkedin.com/help/lms/answer/a544586?accountId=510001955

Create LinkedIn Convo Ads

1. Log in to the Metadata platform
2. Click Library on the left navigation
3. Click Ads in the top navigation
4. Click Add New Ad
5. Click LinkedIn
   
   
   
   
6. Click Convo
   

   Note: Not seeing the Convo option? Contact your CSM for more information about enabling this feature on your account.

   
7. Enter a name
   

   Tip: Be clear in how you name your ad. Consider the following naming convention: Objective_Message_TextVariation_CreativeVariation. For example: Demo_Giftcard_T1C1

8. Choose your flow, template and sender
   

   Tip: Read the blurb under the fields in the left column to understand how the selected flow option works.
   

   
   
   
9. Update the content for each stage in the conversation journey
   

   Note: Review each of these steps carefully. Complete all required fields and ensure you've replaced any sample placeholder content with your own content.

   
10. Click Save Draft to save your changes, or click Complete to finalize your changes
    

    Note: Click Complete only when you're ready to finalize your LinkedIn Convo Ad. Edits are not allowed for completed ads.