How to: Create Document Ads

Specifications:

• Supported file types: PDF
• Size limit: 100MB
• Page limit: 300 pages
• Supported layouts:
  • Letter: 8.5 by 11 inches 
  • Tabloid: 11 by 17 inches 
  • Legal: 8.5 by 14 inches 
  • Statement: 5.5 by 8.5 inches 
  • Executive: 7.25 by 10.5 inches 
  • Folio: 8.5 by 13 inches 
  • A3: 11.69 by 16.54 inches 
  • A4: 8.27 by 11.69 inches 
  • B4: 9.84 by 13.90 inches 
  • B5: 6.93 by 9.84 inches 

Give target personas easy access to your content using Document Ads on LinkedIn.

Go to Library > Ads.

Click Add New Ad > LinkedIn.

Click Document.

Enter your ad name, headline, intro text, upload your document and select the number preview pages.

Best practice: Use a naming convention that follows a format similar to Objective_Message_TextVariation_CreativeVariation (eg, Demo_Giftcard_T1C1).

Click Create Ad.

Add the document ad to your campaign.

Note:

• Supported channels: LinkedIn
• Supported offer types: Lead gen form
• Supported campaign types: Lead generation