Joshua Desmarais
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Articles
Recent activity by Joshua Desmarais-
New Trigger - Google Analytics Events
You now have the ability to use Google Analytics Events in order to trigger reactions. To set this up, start creating a reaction as usual - select a goal and a reaction type. Next, when selecting a...
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What can I do when the projected spend is greater than my budget?
With 8 experiments running for a month with the minimum daily budget of $25, you would be spending $6,000 if the daily budget was met each day. Do not worry, due to reach and cost per lead / click...
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What is UTM_Term, UTM_Medium, UTM_Campaign, UTM_Source, UTM_Content?
Used for tracking where the lead came from. Click here to configure the default UTM's. For further information on UTM's see this article.
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All about: Convo Ad Macros
When adding a Convo Ad, you can use macros to dynamically generate ad content that is personalized for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% in supported text fields du...
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FAQ - What do I need to know about MetaMatch audiences?
This guide covers commonly asked questions related to MetaMatch audiences.Note: Read All about: MetaMatch vs native targeting audiences to learn the difference between MetaMatch and native targetin...
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META - Upcoming restrictions on customer list custom audiences with Special Ad Categories for the US
Starting January 2025, there will be restrictions on customer list custom audiences for housing, employment, and financial products and services (including credit) campaigns for advertisers based i...
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How to: Add Video Captions and Thumbnails
Go to Library > Creatives and click Add New Creatives. Browse for your video. Add captions and / or thumbnails and click Start Upload. Requirements for caption files: Note: Please find a working...
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Do I need to install the Metadata Google Ads pixel if I already have conversion tracking?
You should only use our Google Pixel functionality if you have no conversion tracking set up for your Google Ads account. If you have conversion tracking set up, there is no point in installing our...
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What size image should I use?
Based on your reaction type, you should aim to use an image with the following size (or ratio). Don't worry if your image is a different size, we will automatically resize the image for you.(all d...
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Google Analytics Integration
Using Google Analytics? You can now view different reaction events within your Google Analytics account and funnels! Setup the Integration - Make sure you have Google Analytics on your site Wit...