Tip: Read Best practices: Create a Tag Taxonomy to create an effective Tag taxonomy before you add new Tags.
Open the Tag Manager
Find the usage of each tag across experiments, audiences, creatives, ads and offers by clicking each tag.
Additionally, use this screen to remove tags from specific campaign assets, or permanently delete the tag.
Hover over any table row and click the pencil icon in the Tags column to edit the tags.
Use the text box to search for existing Tags, or press Enter to create a new Tag.
Note: Any tags added to audiences, ads, creatives and offers automatically roll-up to the parent experiment and campaigns.
Click outside the box to close and save your changes.
Use the checkboxes to edit Tags for a campaign asset or experiment.
Note: Do not use the trashcan icon to remove a tag. This deletes the Tag from all assets, experiments and pages.
Add Tags in Bulk
You can also select multiple assets or experiments, click Actions and click Add Tags to add Tags in bulk.
Hover over any tag, click the trash can icon and confirm to delete your tag.
Note: Deleting a Tag removes it from all assets and experiments that have had it applied previously.