How to: Connect your Ad Channels

Jump to:

• Facebook / Instagram (Meta) Integration
• LinkedIn Integration
• Google Ads Integration

Meta Integration

Prerequisites 

Before Connecting, Click the Links Below to Ensure You Have the Necessary Meta Credentials:

• Meta Business Manager should have at least one Business Page, one Ad Account and one Instagram Business Account (if you plan on pushing ads to the Instagram feed).
• Meta Business Page any access role with the right to download leads. 
• Meta Ad Account Admin or Advertiser Access
• Agree to the Meta Terms of Service:
  • Terms For Mobile App
  • Custom Audiences Terms
  • Lead Ad Terms
• Meta Pixel Created
• Verify your Domain

Step by step guide here

Add Instagram to Business Manager

Follow these steps if you plan on launching campaigns on Instagram.

Note: Personal Instagram accounts are not supported. You must use a Business Instagram account to support paid ads through Metadata.

Go to Meta Business Manager.

Note: Ensure you're in the correct business manager account using the dropdown in the upper-left.

Click Accounts > Instagram accounts.

Click Add to connect your Instagram account.

Click Connect your Instagram account.

Enter your credentials, and click Log In.

Select any ad accounts that you'll use to launch campaigns on Instagram.

Click Finish.

Continue the steps below to connect Metadata to your Instagram account and launch campaigns across Facebook and Instagram.

Connect Meta (Facebook / Instagram)

Prerequisite: Please ensure you have filled out "Business info" in the Billing & payments section of your Meta ad account. Failing to do so limits your ability to target EU countries.

Follow these steps to integrate your Meta advertiser account to the platform

STEP 1 Initiate Connect 

STEP 2 Check all necessary Facebook Credentials

Please refer to the section Prerequisites above for more details.

Once checked, please click to "Connect" button

STEP 3  Authorize your Facebook Account

You will be redirected to login to your Facebook account. Enter your Facebook password and then click "Continue"

STEP 4  Select Meta Business Ad Account, Page and Instagram account

If connected, select your business ad account, page and Instagram account and click Submit button.

Note: Specify an Instagram account to activate Instagram placements for your campaigns.

STEP 5  The Integration page will show that your Meta advertiser account has been connected to the platform.

LinkedIn Integration

Prerequisites 

Before you start please ensure you have all the necessary permissions setup for your LinkedIn user.

LinkedIn Campaign Manager Access

• Click Link Above > Select Your Account > Select Account Settings on the left panel -> Manage Access.
• Assign Account manager role permissions to your User via the Business Manager under the Ad Account.

LinkedIn 'Sponsored Content Poster' & 'Lead Generation Form Manager' Access

• Via LinkedIn Campaign Manager click Company Page -> Settings -> Manage Admins -> Paid Media Admins tab - > Assign Roles.
• Note: If you do not see the settings menu it means you are lacking permissions, please request your page admin to add you as a Super Admin.

You may also apply these permissions via your LinkedIn Business Manager under the company page:

If you have not already done so it is recommended to also create your LinkedIn Business manager and share your Ad account / company page assets to our business manager:

How to: Create LinkedIn Business Manager and Share Assets with Metadata

 

Connect To LinkedIn

STEP 1 - Initiate Connect 

Click on the Integrations tab and then click the "Connect" button on the LinkedIn snippet.

Click Connect.

STEP 2 - Authorize your LinkedIn Account

You will be redirected to login to your LinkedIn account. Enter your LinkedIn password. 

STEP 3 - Select LinkedIn Business Ad Account 

Select your LinkedIn Business Ad Account and Campaign Group, and click Submit.

Note: Before selecting the campaign group please ensure the campaign group objective is turned OFF natively in LinkedIn. 

 

Google Integration

STEP 1 - Initiate Connect 

Click on the Integrations tab and then click the "Connect" button on the Google snippet.

Click Connect with Google.

STEP 2 - Authorize your Google Account

You will be redirected to login to your Google account. Enter your Google password. 

STEP 3 - Select Google Ad Account 

If connected, select your Google Ad Account 

Help and Support: Please email [e-mail] if you're running into any issues.