Get Started: What are the specifications for ad creative? – metadata.io

Specifications for ad creatives set by LinkedIn, Facebook, Instagram, Reddit:

File Type: jpg or png
File Size: 5 MB
**Horizontal images will deliver to both desktop and mobile
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 - 1200 x 628 pixels
Square:

**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile

Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 - 1200 x 1200 pixels
Vertical
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop). While 1:1.91 vertical images are still supported for vertical images, they will have borders added to either side of the video to fit in the image frame. To avoid borders, we recommend using a 4:5 aspect ratio.
Minimum: 360 x 640 pixels
Maximum: 2430 x 4320 pixels
Recommended:
1:1.91 - 628 x 1200 pixels
2:3 - 600 x 900 pixels
4:5 - 720 x 900 pixels

Video File Size: 75 KB (min) - 200 MB (max)
Video Duration: 3 seconds - 30 minutes
Video Captions (optional): Video sound file size less than 64 KHz
Video File Type: MP4
Video Sound Format: AAC or MPEG4
Video Codec: H.264
Recommended frame rate: 30 frames per second
Ratio:
4:5 (vertical, 0.8)
9:16 (vertical; 0.57)
16:9 (landscape; 1.78)
1:1 (square; 1.0)

Supported file types: PDF
Size limit: 100MB
Page limit: 300 pages
Supported layouts:
- Letter: 8.5 by 11 inches
- Tabloid: 11 by 17 inches
- Legal: 8.5 by 14 inches
- Statement: 5.5 by 8.5 inches
- Executive: 7.25 by 10.5 inches
- Folio: 8.5 by 13 inches
- A3: 11.69 by 16.54 inches
- A4: 8.27 by 11.69 inches
- B4: 9.84 by 13.90 inches
- B5: 6.93 by 9.84 inches

Facebook

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels
File Type: MP4, MOV
Ratio: 1.91:1 to 1:1 (recommended), 9:16 (vertical)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

File Type: JPG or PNG
Resolution: At least 1080 x 1080 pixels
Maximum File Size: 30MB
Recommended Dimensions:
- Landscape: 1080 x 566 pixels (1.91:1 ratio)
- Square: 1080 x 1080 pixels (1:1 ratio)
- Vertical: 1080 x 1350 pixels (4:5 ratio)
Ratio:
1.91:1 (Landscape)
1:1 (Square)
4:5 (Vertical)

Video Duration: 1 second to 60 seconds (Feed), up to 90 seconds (Reels)
Maximum File Size: 4GB
File Type: MP4, MOV
Video Codec: H.264
Audio Codec: AAC
Frame Rate: 30fps (recommended)
Resolution: At least 1080 x 1080 pixels
Ratio:
- Landscape: 16:9
- Square: 1:1
- Vertical (Stories/Reels): 9:16
- Vertical (Feed): 4:5
Bitrate: 3,500 kbps for 1080p video
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

File Type: JPG, PNG, or GIF
Maximum File Size: 3MB
Recommended Dimensions:
- Cross-device: 1440 x 1080 pixels (4:3 ratio)
- Mobile:
  - Square: 1080 x 1080 pixels (1:1 ratio)
  - Portrait: 1080 x 1350 pixels (4:5 ratio)
  - Landscape: 1440 x 1080 pixels (4:3 ratio)
  - Landscape: 1920 x 1080 pixels (16:9 ratio)
- Desktop:
  - Landscape: 1440 x 1080 pixels (4:3 ratio)
  - Landscape: 1920 x 1080 pixels (16:9 ratio)
Ratio:
4:3 (Landscape) - Recommended
1:1 (Square)
4:5 (Vertical)
16:9 (Landscape)
Text Specifications:
- Headline: 300 characters maximum (≤150 characters recommended)
- Destination URL: 268 characters maximum
- Display URL: 100 characters maximum (must match destination domain)
Thumbnail: For conversation placement and compact view
- File Type: JPG, PNG, or GIF (converted to still image)
- Maximum File Size: 500KB
- Recommended: 400 x 300 pixels (4:3 ratio)
- Acceptable: 300 x 300 pixels (1:1) or 400 x 225 pixels (16:9)

File Type: MP4 or MOV (ProRes not supported)
Maximum File Size: 1GB
Maximum Frame Rate: 30 FPS
Video Duration: 2 seconds to 15 minutes (5-30 seconds recommended)
Recommended Dimensions:
- Cross-device:
  - Landscape: 1440 x 1080 pixels (4:3 ratio)
  - Landscape: 1920 x 1080 pixels (16:9 ratio)
- Mobile:
  - Square: 1200 x 1200 pixels (1:1 ratio)
  - Portrait: 1200 x 1500 pixels (4:5 ratio)
  - Landscape: 1440 x 1080 pixels (4:3 ratio)
  - Landscape: 1920 x 1080 pixels (16:9 ratio)
- Desktop:
  - Landscape: 1440 x 1080 pixels (4:3 ratio)
  - Landscape: 1920 x 1080 pixels (16:9 ratio)
Text Specifications:
- Headline: 300 characters maximum (≤150 characters recommended)
- Destination URL: 268 characters maximum
- Display URL: 100 characters maximum (must match destination domain)
Thumbnail: Shown before video plays
- File Type: JPG, PNG, or GIF
- Maximum File Size: 3MB
- Resolution: Choose aspect ratio matching your video
Video Behavior:
- Feed (desktop/mobile): Autoplays (users can opt out)
- Conversation/feed (web): Plays on click
- Compact view (web): Takes user to landing page
- App placements: Takes user to video + landing page