Specifications for ad creatives set by LinkedIn, Facebook, Instagram, and Display:
Image
-
File Type: jpg or png
File Size: 5 MB -
Horizontal / Landscape:
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 - 1200 x 628 pixels -
Square:
**LinkedIn recommends this aspect ratio for best performance on CTR.
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 - 1200 x 1200 pixels
Video
- Video File Size: 75 KB (min) - 200 MB (max)
- Video Duration: 3 seconds - 30 minutes
- Video Captions (optional): Video sound file size less than 64 KHz
- Video File Type: MP4
- Video Sound Format: AAC or MPEG4
- Video Codec: Similar to Facebook it is best to use H.264
- Recommended frame rate: 30 frames per second
- Ratio:
4:5 (vertical, 0.8)
9:16 (vertical; 0.57)
16:9 (landscape; 1.78)
1:1 (square; 1.0)
Document
- Supported file types: PDF
- Size limit: 100MB
- Page limit: 300 pages
- Supported layouts:
- Letter: 8.5 by 11 inches
- Tabloid: 11 by 17 inches
- Legal: 8.5 by 14 inches
- Statement: 5.5 by 8.5 inches
- Executive: 7.25 by 10.5 inches
- Folio: 8.5 by 13 inches
- A3: 11.69 by 16.54 inches
- A4: 8.27 by 11.69 inches
- B4: 9.84 by 13.90 inches
- B5: 6.93 by 9.84 inches
Image
-
File Type: JPG or PNG
-
Ratio: 1.91:1 to 1:1
-
Resolution: At least 1080 x 1080 pixels
-
Maximum File Size: 30MB
-
Aspect Ratio Tolerance: 3%
Video
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
-
File Type: MP4, MOV
-
Ratio: 1:1
-
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
-
Resolution: At least 1080 x 1080 pixels
-
Video Captions: Optional, but recommended
-
Video Sound: Optional, but recommended
Image
-
File Type: JPG or PNG
- Image size: 600 x 315 / 600 x 600 / 600 x 750
- Ratio:
1.91:1 (Landscape)
1:1 (Square)
1 (Vertical)
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