Once you start running Campaigns on LinkedIn and generating Impressions/clicks/leads the Funnel report will start updating every 24 hours. This data is received directly from the Performance Report on LinkedIn by Company.
It is important to note that for Clicks we won't always be able to attribute a click to a Company based onPrivacy rules from LinkedIn. In order for a click to be registered it needs to be > 3 for that day for that Company.
Since Facebook does not have an actual Company Performance Report we assume 1 Lead = 1 Impression = 1 Click. Once Leads start generating from Campaigns the Funnel report will update.
Note: For Facebook Brand Awareness Campaigns, the Account Funnel report would not populate any data; as Brand Awareness campaigns don't involve lead conversion and FB does not have native Account level attribution (for Clicks or impressions)
Same logic as Facebook.
Once data starts flowing into the platform you may add your Account Lists to the Report to start seeing based on specific Account Lists the Funnel. To do this navigate to the Library and choose Account List -> select your Uploaded Account List -> Actions -> Add to Account Report.
It will take 24 Hours for this to generate and by the next day you will be able to choose the Account List on the Funnel report.
Note: This would only apply for below campaign types:
1) Facebook Lead Gen
2) LinkedIn Lead Gen
3) LinkedIn Brand Awareness