Suresh Babu

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Activity overview

Latest activity by Suresh Babu
  • Suresh Babu created an article,

    How to: Connect your Ad Channels

    Jump to: Facebook / Instagram (Meta) Integration LinkedIn Integration Google Ads Integration Meta Integration Prerequisites  Before Connecting, Click the Links Below to Ensure You Have the Ne...

  • Suresh Babu created an article,

    Can I push leads to a unsupported marketing automation tool?

      What if I do not have a designated list in Marketing Automation for platform leads or don't use HubSpot/Marketo? If you have Marketo, HubSpot, Salesforce Pardot, or Oracle Eloqua and you do not s...

  • Suresh Babu created an article,

    What do I need to know about MetaMatch audiences?

    This guide covers commonly asked questions related to MetaMatch audiences. Note: Read All about: MetaMatch vs native targeting audiences to learn the difference between MetaMatch and native targeti...

  • Suresh Babu created an article,

    Why each integration?

        What If I Use an Unsupported Marketing Automation Platform?  Our team is constantly investigating new partners to integrate on the platform between Marketing Automation Platforms, Advertising...

  • Suresh Babu created an article,

    How do the LeadGen Forms work?

    Content: Are the checkboxes standard?  Yes, but can be editable. Applied to the form in the order they are clicked. Privacy Policy: Is this standard?  Yes, for our example it would be the URL fo...

  • Suresh Babu created an article,

    How can I best manage my leads?

      A converted lead is a member of a custom audience list, was targeted in at least one active campaign, saw your ad, was compelled to click and fill out a form to access your offer.    What now? Fo...

  • Suresh Babu created an article,

    What are the limitations for ad text?

      If you have too much text on your creative, Facebook will do one of two things:  Reject the creative  Limit the reach of your ad by putting it in front of the audience less frequently. You don'...

  • Suresh Babu created an article,

    Best practices: Audience Diversity

      Suggestions for Audiences: The audience is a crucial aspect to the success of your campaign. There is no magic number for audience size as success is dependent on budget, industry in which you o...

  • Suresh Babu created an article,

    How many creative and text variations should I start with?

      To take advantage of the platform's capabilities, we suggest testing multiple creative and text variations for each offer. You might have some questions about how many text and creative variation...

  • Suresh Babu created an article,

    How to: Verify Domain and create Lead Facebook Event

      As part of recent policy changes, Facebook is requiring for the landing page domain to be verified and all web events to be configured on the verified domain. This guide will walk through how to ...