PSLs ☕, pumpkins 🎃, and product releases ⚙️. Isn't fall the best?
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Not only can you can *literally* frolic in pumpkin patches and jump in leaves, but you can also attend DEMAND on October 20th. No tricks at this virtual event just treats. And by treats I mean legit B2B best practices. Ok, done throwing in a plug for Mark Huber, let's get to this boo-tiful product release 👻. |
Metadata's September updates will help you stay laser-focused on:
- eliminating technical and repetitive tasks,
- executing campaign experiments at scale, and
- optimizing campaigns to pipeline and revenue
Last month we danced in. This month let’s "basic fall girl" on into this release:
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Table of contents:
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In the News
Reactful Acquisition
Metadata is on a mission to build the first operating system for B2B marketers, and Reactful is the perfect technology to help us get there.
It's not enough to get traffic to your website anymore. You need to identify each visitor and give them content that meets them where they are in the buyer journey.
Now, YOU (yes, you) can give your website visitors an end-to-end personalized experience and optimize every stage of the buyer journey – from clicking on the ad to visiting the website to buying and using the product.
If you want to learn more:
- [Read] Gil's take on the recent acquisition
- [Read] The official press release
- [Watch] Personalizing the Buyer's Journey with folks from Metadata and Reactful
If you're interested in purchasing Reactful, reach out to your Account Manager.
New to Platform
Contextual Help Videos
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No need to go full Jack Skellington in Christmas Town when you use the Metadata Platform. You'll notice "?" icons across the platform that will give more insight into the feature and have a helpful video to walk you through best practices and how-tos. |
Have a suggestion for contextual help or ways to make Metadata better? Join our Metatesters group!
GA4 Conversion Metrics
We're doing more to give you brand awareness capabilities in the platform, and that's why this release is so exciting.
You can use conversion events generated by your experiments to get deeper insights into performance and make adjustments. Get the step-by-step.
Metadata will pull all events marked as a conversion in GA4. Don't worry, you can hide and re-order them on the table.
ps - notice we didn't say UA. We don't support that. Check out this resource on how to move to GA4.
LinkedIn: Edits to Live Ads
Have you ever launched an ad on LinkedIn, saw something you wanted to change, and then immediately Cher's If I Could Turn Back Time* starts playing in your head?
Well, in this release, LinkedIn completed Ads will be editable.
Once the changes are pushed, it will be replicated in all campaigns that runs the Ad.
* her outfit in the music video would make a killer Halloween costume.
Enhancements
Daily Email Digest
Enable the Daily Digest to stay on top of your budget pacing, plus see a daily snapshot of the paused experiments so that you can take action asap to fix paused campaigns or adjust the budget.
Tags
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If you substitute tags for spell, it's basically what our PMs say every time they add a tag enhancement to the roadmap. Tags are available in these areas of the platform to keep you organized:
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There are two updates for tags this month:
- Tags for Campaigns: you now have the ability to add tags to campaigns by adding them manually per campaign or bulk adding per group by campaigns selected.
- Multivariate performance reports - Filter by Tags: You can filter multivariate reports by the tags assigned to the asset. The ability to filter by tags is available for the following multivariate reports: by Audiences, by Ads, by Offers, by Creatives
- Why this is awesome 🤯: tags = freedom for you to bundle and organize your assets to filter and report on those tags.
- Get the step-by-step.
Here are some best practices to help you get started.
New Mutual Success Plan Metrics
You gave feedback, and we listened!
Now you have way more ways to track success in the Metadata platform.
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With this release, we extended the list of the metrics available for selection:
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🍂🍂🍂🍂 Next up, we have a TON of channel updates. It's unbe-leaf-able. 🍂🍂🍂🍂
Channel Updates
Facebook & Instagram: Ad Placements
On Wizard, there is a new option named “Placement choice” with the following options:
Metadata Auto (Default):
When selected, Metadata will automatically define the placement based on image dimension -
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Manual - User’s choice:
Using this option, Metadata allows users to define their placement, including -
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Just like making the perfect pumpkin display at the Fall Festival where you accidentally run into your ex while home from the big city and fall in love....placements matter. That's why we recommend using Metadata Auto. It matches exactly to show the AD based on Dimension - not even META does that 😎 (ps - have I been watching too much Hallmark Channel?) |
Facebook & LinkedIn: New Objectives
For Facebook and Linkedin, you can select different native objectives - giving you the freedom to “choose your own adventure” when launching campaigns...like a very cool corn maze, except you don't get lost and stressed. You make game-changing campaigns and drive revenue.
LinkedIn Native Targeting Updates
Clients now can specify LinkedIn Member Interests and Traits when building their LinkedIn Native audiences:
| Member Interests allow targeting members with interests that align with your business. | Member Traits allow targeting members based on their device preference, members who may be frequent posters on LinkedIn, or frequent travelers. |
Audiences that support Member Interests and Traits filters are CSV Upload (LinkedIn Native), Salesforce Accounts & LinkedIn Native, G2 Intent (LinkedIn Native), and Native Criteria (LinkedIn).
Facebook Delivery View
Small update, huge impact: this view will pull frequency and other valuable delivery stats from Facebook and show it on the experiment table - all actions for optimization are available.
Get the step-by-step and column definitions.
FYIs
DEMAND 2022 - OCT 20th
- Why this is awesome: we’re bringing you tactical presentations so you can run better campaigns. The kind that generates demand and revenue.
- Register here
DEMAND Community
- Why this is awesome: it's the only community for demand gen marketers, built by demand gen marketers.
- Join here
LIVE Demo: September Release
Slides: https://bit.ly/SeptDemoSlides
That’s a wrap for September - see you next month!
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