Metadata Campaigns VS Experiments
You can launch Metadata Campaigns on one or more ad channels.
Each channel must have audiences or keywords (Google-only), ads and offers.
Each variation of audiences or keywords (Google-only), ads, and offers is an Experiment.
The campaign captured by the screenshot above has 5 audiences (we don't count excluded audiences) x 6 ads x 2 offers = 60 Experiments for LinkedIn.
Add the number of Experiments for each channel to get the total number of Experiments for your campaign.
Experiments = Campaigns on the native ad channel
Metadata launches each Experiment as a separate campaign on the native ad channel.
Read Understanding Metadata Campaign naming conventions to learn about how Experiments are named and appear in your native ad channels.
For example, go to the Campaigns page.
Click the ⋮ icon to the left of your campaign, and click Experiments.
Copy the name of an Experiment and then go to the native ad channel.
Perform a campaign search using the name of the Experiment you copied.
Use this method to find campaigns on the native ad channel that correspond to your Experiments on Metadata.