Google Analytics and Metadata measure clicks in a different way which can result in discrepancies when trying to compare the two.
Google Analytics
Google Analytics will measure clicks based on page views after someone clicks an Ad and is directed to the Landing Page. The URL will contain parameters that Google Analytics is tracking.
If Google Analytics isn't measuring any data check to ensure that UTM parameters are setup correctly and you have Google Analytics installed on the Landing Page Leads are being directed to.
Metadata
Metadata measures ALL clicks from the Social channels.
In this example, you can see that Clicks (all) is being measured as 54, but the actual Landing Page views is being reported as 2. Metadata will report based on Clicks (all) and Google Analytics would be reporting based on 2 which is when someone lands on the Landing Page.
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