What do the different Google Statuses mean?

Ad Strength provides you with feedback to help you focus on providing the right messages to your customers.

Ranging from “POOR” to “EXCELLENT” this metric measures the relevance, quality, and diversity of your ad copy. Combined with actionable feedback, Ad Strength makes it easy for you to improve the effectiveness of your ads.

You may check the channel status of your running Google Ads here

ACTIVE - Campaign ad strength is unspecified/unknown/unrecognized. Channel is learning about the Ad and processing the information.
PENDING - Campaign ad strength is pending. Ad was approved to run in a campaign, but the quality is yet to be classified.
NO_ADS - Campaign ad strength is no ads. Ad contain non supported/not approved content and it was removed from campaign by channel
POOR - Campaign ad strength is poor. Ad is running, but the quality is not good enough to generate results
AVERAGE - Campaign ad strength is average.
GOOD - Campaign ad strength is good.
EXCELLENT - Campaign ad strength is excellent.