LinkedIn Company Page Ad Preview
When previewing the Ad via your company page under Activity on LinkedIn the Ad may show cut off, for example, you can see with this Ad below the image is cut off and there is no CTA. Near the company logo, you can also see that it does not say "Promoted".
To see an actual representation of the Ad and how it will show in the wild navigate to your campaign manager on LinkedIn open the campaign and navigate to step 3 and select:
The view you can see on the back end when clicking "Preview" is the accurate depiction of the ad when served to those in the target audience. The following is what the targeted members see when they are served your ad, you can see "Show in feed" displays "Promoted" which is how it will show in the channel to targeted customers.
The "show in feed" preview you see on the company page itself is not reflective of the view to your target audience members but is rather the view that shows to members outside of your target audience. LinkedIn wants to make sure you are getting the most useful clicks for your money, so therefore a different view is shown to those members outside of your audience.
For example, if one of my LinkedIn contacts who fall within your target audience were to like or comment on your sponsored post, that activity (and post) may be shown to me as an organic post without the CTA even though I do not fall into your target audience. In that case, I would only see the post you see on the show in feed preview- which means I would not be able to click the CTA and count as a paid click.
Additionally, when Previewing the ad, you can see when switching to Mobile, it will state the ad will not be cropped or altered.
For more information on Previewing your ad in Campaign Manager, please the following link: Preview Your Ad in Campaign Manager - https://www.linkedin.com/help/
My employees are sharing the Ad and it is missing the CTA and doesn't look right
Make sure when your employees are sharing the Ad they are sharing the Promoted post and they are not copying the Post Link and sharing that as could cause the post to not appear as Promoted and will be missing the CTA and not look correct.
Your Employees should first ensure:
- The post they see says "Promoted"
- Click the Share button directly on the post, do not copy the Post Link as if they copy the Post Link then that can cause the Ad to not show as Promoted and alter it.