The purpose of this article is to help describe the marketing automation settings in greater detail.

In addition to automatic lead enrichment, we have a human verification team that validates the data for each converted lead to ensure it is the best and most accurate available data for that person. For more information on how this process works and how long it takes, please refer to our data flow article.
If enabled, this setting will automatically push leads to your marketing automation tool before the human verification team has validated the auto-enriched data.
Please note that, even if the option is enabled, our human verification team will continue to validate the converted lead data and push updates to your marketing automation tool.
By enabling this option, you risk getting worse quality data in the short term which may or may not be of concern to you.
By disabling this option, you get your leads later but they will have been reviewed by our human verification team.
Typically, we recommend leaving this option disabled.
After enrichment
By enabling this setting only until a Lead has been looked at by our manual enrichment team will they be pushed to your MA tool, our SLA is 24H.
All leads (enriched and non-enriched) will be accessible in the metadata platform at all times.
The only consideration is whether you care to see non-enriched leads in your marketing automation tool.
We recommend enabling this option because, generally speaking, enriched leads are more useful to a business.
Replace non-English Characters
This feature converts non-English characters into English characters. For example, á becomes a.
This is mostly useful if you know that your marketing automation tool cannot accept non-English characters.
Configure this setting based on what will work best in your environment.
Append UTM Data
By default, metadata will override existing UTM field values with the most recent converted lead UTM values.
Enabling this feature will simply append the latest UTM values to the existing UTM values using comma separation.
Configure this setting based on what will work best in your environment.
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