Segment Integration

Using Segment?

You can now view different reaction events within your Segment account, and send them to any other tool you have integrated!

Integration Setup  -

1. Make sure you have Segment on your site

2. Within your Web Personalization account, go to Website Settings > Integrations > Enable the Segment Integration:

(No setup is required within Segment. The Web Personalization code will identify the Segment code on your site, and "piggyback" it to send events into your Segment account).

Web Personalization Events -

Once your Web Personalization account is live and data starts flowing, you will see the following Web Personalization events within Segment:

• [Reaction Name] Triggered - The visitor triggered the Reaction

• [Reaction Name] Clicked  - The visitor clicked on the Reaction's CTA

• [Reaction Name] Closed - The visitor closed the Reaction

• [Reaction Name] Submitted - The visitor submitted their information (for Lead Capture reactions/goals)

• [Goal Name] Completed - The visitor completed the goal

You will see all these events in your Segment Schema: