Writing this in November so, I think I'm safe in announcing the most *iconic* release of the season:
Now that we've covered that, let's get into what's new at Metadata.
A theme we've been working through all year is continuing our streak of building small tweaks and updates to improve platform experience and ease of use. This month is no different - except we have a couple of new features that will legit make life in the platform easier.
Last month we went full "basic fall girl" into the release. This month let’s turkey trot into this release:
|
Table of contents: |
Don't feel like reading? No problem. Check out the live demo rundown of what went live in October.
New to Platform
Onboarding Tracker
|
No need to log into the platform and ask, "where's that turkey?" when it comes to making sure you're all set up and ready to go in Metadata. You asked, and we listened. |
There are three main sections to the onboarding tracker:
- Technical
- Make sure everything is set up
- Activation
- Getting started with campaign set up
- Acceleration
- Optimizing and running legit campaigns
Have a suggestion for contextual help or ways to make Metadata better?Join our Metatesters group!
V1: Playbooks
Did you catch the playbook announcement at DEMAND? If you didn't hear about our vision with playbooks from Gil, our founder, and Jason, our VP of Marketing, check it out here.
Playbooks are fresh out of the heads of some of the brightest Metadata folks and customers. Think of them as a checklist of objectives, how-to details, and specific procedures you can follow to run legit, high-performing campaigns.
Want to help create a playbook with Metadata? Let's link up! Talk to your CSM for more details.
Bulk Upload Text
With this feature, you can upload text into Metadata Library with the four most used fields:
Headline, Text, Description, and Display URL.
Ready to set up bulk text upload? Follow this handy guide.
Enhancements
Google Ads Update: Performance View
The updated view on the experiments table shows Google ad performance, including the campaign and experiment status columns, directly from the native channel with the ability to pause, restart, or edit bids from Metadata.
Why this is awesome: we’re bringing the native functionality you love to Metadata.
Display Update: HTML5 Ads
|
You can upload HTML files into the library and use them as an ad on Display campaigns.
|
Marketo Audience
|
Can't you hear Oprah saying, "You get a Marketo audience, and you get a Marketo audience?!" Just me? Ok. Why this matters: better usability within the platform for Marketo users. |
|
Ready to build? Check out this step-by-step set-up guide for Marketo audiences.
SFDC Custom KPIs
It's happening: you can sync custom KPIs from Salesforce to get a full picture of the funnel performance within Metadata.
Why this matters: Many Metadata customers track leads progression through the funnel stages in Salesforce. Previously, Metadata only allowed to pull custom KPIs from Marketing automation systems. We've expanded your view.
and speaking of custom KPIs...
Custom KPI Reporting
Custom KPIs will be added as additional columns to the Experiments table and Performance Reports by Audiences, Ads, and Offers.
Previously, custom KPIs were only available to the customers in aggregated reports like Cohort Analysis and Dashboard Funnel.
|
Why this matters: multi-variant experimenting at scale – users previously didn’t have a chance to evaluate the performance of the individual experiments or their ingredients by metrics relevant to their funnel setup. Now that deserves a turkey dance, am I right? You can learn more about custom metrics here. |
Presets: Website Engagement (GA4)
A powerful preset view for Brand Awareness campaigns has entered the chat.
Metadata now includes an action dropdown in the Experiment Table and Website Engagement Report, allowing you to adjust the budget and pause/restart experiments.
Why it matters: flexibility and control for YOU.
FYI
Product Updates:
- Google Ads - Search Term Improvements: We have new columns for the following areas: experiment name, added/excluded, and keyword.
- Experiment name is clickable and shows the experiment preview
- Added/Excluded - shows what keywords are and are not in campaigns
- Keyword - shows the keyword used on the campaign
- Note: Located in the Google Assets Library
- Note: Located in the Google Assets Library
- LinkedIn Presets:
- In line with the recent View for Facebook, we are introducing the same experience for LinkedIn, allowing you to manually optimize their experiments based on Channel data.
- In line with the recent View for Facebook, we are introducing the same experience for LinkedIn, allowing you to manually optimize their experiments based on Channel data.
- Tag Update:
- By clicking on the TAG name, users will have a popup view with all the places they use their TAGS. From there, they will be able to Rename the TAG and remove some assets.
- By clicking on the TAG name, users will have a popup view with all the places they use their TAGS. From there, they will be able to Rename the TAG and remove some assets.
November Live Demo:
Burning platform questions? We got you covered.
We've lined up our November live product release demo so that you'll see what went live AND have a chance to ask our product experts anything....we mean anything (about the platform, that is!).
Come ready with questions to keep our experts on their toes, or drop some questions so we can prep a demo that's tailored to your needs.
Metadata CAB and Metatesters:
Have you wanted to share feedback but didn’t know how? Or maybe you’ve had a moment where you thought “wow, it would be cool if it could do this”? Or even wanted to share ideas around how we price our products and present them? If so, then you should join our CAB or our MetaTesters group.
Fresh Articles and Guides:
- How to: Build Marketo List Audiences
- How to: Set up Custom Metrics
- All about: Experiment Views
- All about: Daily Operations Digest
- How to: Edit LinkedIn Ad Text
- How to: Create HTML5 Ads
- How to: Bulk Upload Ad Text
- Reference: Supported Ad Types and Placements
Updates:
- All Budget Group articles updated to reflect the merging of auto-restart / auto-pause
- Updated the manage tags article to include steps on seeing tag usage across all assets
That's a wrap - see you next month!
Comments
0 comments
Please sign in to leave a comment.